Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBPUB502 Mapping and Delivery Guide
Develop and manage complex public relations campaigns
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBPUB502 - Develop and manage complex public relations campaigns |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to develop and implement multifaceted and potentially ongoing public relations campaigns. It builds upon the skills and knowledge acquired in the unit BSBPUB402 Develop public relations campaigns.It applies to individuals working in senior roles who possess sound theoretical business skills and knowledge and who often have substantial experience and are seeking to further develop their skills across a wide range of business functions.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Interpret a complex public relations campaign brief |
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Element: Identify and evaluate options for a complex public relations campaign |
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Element: Prepare public relations campaign plans |
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Element: Implement public relations campaign plans |
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